RIDE Center Faculty Fellow - Rebecca Morris, Ph.D.

Rebecca Morris, Professor of Strategic Management

Headshot of Rebecca Morris.

Projects

"Introduction to Business" Course 

  • Students were given modules throughout the semester to gauge whether their own respective, hypothetical coffee shops were thriving.
  • The RIDE Center helped groups bring their own brands to life, with everything from 3D printed table decor to personalized stickers, to-go sleeves, and embroidered clothing with original logos.
  • Students utilized AI technology to generate the logos for their own businesses, learning how to refine their prompts and information to match their respective aesthetics.
  • Various equipment and tools were utilized in the RIDE Center, including 3D printers, rapid prototyping/design tools, Cricut smart cutting machines, and sewing/embroidery machines.
  • coffee to-go sleeve

    Personalized to-go coffee sleeve, featuring AI generated business logo 

  • study nest cafe - 3D printing

    3D printed "Birds Nest" for table decor inspiration 

study nest cafe.- final prototype

Final prototype for Study Nest Cafe - featuring 3D printed and painted nest, propagated succulents, and AI generted logo